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DEVIL BABY SCARES THE $@!# OUT OF NEW YORKERS

Here’s the brilliant new viral promotional video for the upcoming film, Devil’s Due.  It’s the latest in the wave of “prankvertising,” where unsuspecting people are filmed as the victims of a prank in order to promote a brand, product, or in this case, a horror movie about the birth of the Antichrist.

Still, it’s pretty funny stuff. Enjoy! (and watch out for those abandoned strollers…)

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